TruckSite is an eCommerce platform that sells ex-government-owned commercial trucks and equipment. This website is not only for purchasing trucks but also for receiving exhaustive information on these peculiar products. Truck sales is a highly specialized business and our main aim was to create the most convenient environment for potential buyers. The platform owner contacted us to upgrade the existing UI and functionality. The website used outdated technologies that negatively influenced the user experience. Moreover, .NET libraries required urgent updates.
The platform experienced numerous issues due to the use of outdated and irrelevant technologies, including:
Proceeding from the information given by the website owner, we discovered that most potential customer visits don’t end with a purchase. We analyzed the problems that occurred during the customer visit and decided on such platform improvements:
This is how we approached the challenges
Updating JS Plugins
First of all, we started working on the Frontend as it was an urgent customer need. Many errors and warnings appeared when the users entered the website via browser and we eliminated them by plugin updates.
The User Interface was outdated and needed upgrades. We used a completely new mockup, created a new HTML layout, and made the UI/UX design more intuitive and appealing. The new minimalistic and logical design helps customers go through a well-thought user path that ends with contacting a manager.
When the customer goes to the TruckSite, the inventory is the very first thing they see. On this page, we enabled such interactions:
The product page contains product images and videos. The user can view the images in a full-screen mode, zoom in, download an image or share it via social networks (Facebook, Twitter, Pinterest).
Below, there is an application form for financing and a chart with extensive product characteristics, such as:
We included numerous abilities to get in touch with the platform managers. A convenient contact form involves only necessary fields and filling the form takes only a few minutes.
With the truck being a costly product, the website offers a financing opportunity. This is a significant step towards the customer needs and personalizing the services. That’s why we implemented a convenient form to submit applications for used commercial trucks. Filling it in takes only 3 minutes and the users receive an approval within 20 minutes, which significantly improves the user experience.
At the bottom of the product page, the customer can see the recently viewed products and access their pages within one click. This saves time and prolongs the stay on the website.
The users can also print product information.
Integrating this CRM system boosts the website’s efficiency. Salesforce offers extensive functionality that helps the eCommerce website owners understand the user needs and adapt to them. It is powered with such features as data collection and analysis, data reports, sales forecasts, and contact management.
SendGrid API enables automated email generation. The users receive rocket-fast email generation and share the information seamlessly.
Cloudflare API integration enables the fastest information access via connecting to the nearest servers. That’s why users from different US states and other countries can seamlessly interact with the website.
After improving the platform, the owner received a more functional and seamlessly operating website that enabled more effective interaction with customers. A renewed UI/UX helped make the platform more attractive and prolong the user stay. Improvements we made led to an enhanced user experience and as a result, an increase in sales. For an eCommerce product, it is essential to develop a convenient user environment.
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